When running sales reports in QuickBooks Desktop (QBDT), the system is designed to display both the parent item and its sub-items together in the Item column. Let me share some information about the item name field in QBDT with you Ptaylor1.

Currently, there is no direct option to specify and filter only the item name in these reports. We encourage you to share this idea with our QuickBooks development team.

Here's how you can send feedback:

1. Hover over the Help menu and select the Send Feedback Online option.
2. Choose Product Suggestion, and a pop-up window will appear.
3. Select Reports in Product Area dropdown button.
   
4. Type your feedback in the space provided.
5. Click the Send Feedback button.

Our development team welcomes your input to help us understand your needs better and consider it for future updates.

Meanwhile, as a workaround, you can utilize the item description by adding the specific item name there to have it displayed in your sales reports. This will allow you to identify item name more clearly within your reports until an update addresses this functionality.

Here's how to edit the item and add description:

1. Go to Lists and select Item Lists.
2. Select the item.
3. Click the Item dropdown then select Edit List.
   
4. Add the item name on Description.
5. Click OK.

By including the Item Description field in your Sales by Customer Detail report, any item names entered in the Item Description will be displayed in the report.

Additionally, I've attached an article that guides you on how to customize any report you generate, enhancing your ability to tailor information to your specific needs: Customize reports in QuickBooks Desktop.

Moreover, please allow me to provide you with this resource that could be beneficial for your future needs:

• Create, access and modify memorized reports.

We are always available to assist you in clearly identifying item names in your reports and ensuring they meet your specific reporting needs. If you have any further questions or require additional assistance, please do not hesitate to reply. We are here to provide you with the support you need.