I'm in Florida where services aren't taxed like goods. I'm a service based business. Some invoices can be $10K, so to lose $300 for no reason, is a huge hit. If I raise my rates by 3%, I can lose business. Also, there are methods of payment that do not charge a service fee, like a good old fashioned check for example. What I and other entrepreneurs here are saying is, though we could raise our prices wholesale across the board to account for the 3% loss, what we'd prefer to do is give our clients/customers the option of paying one rate for the convenience of using CC payment or receive a discount if they choose to use something like a check to pay.