If you're in America, you can't.  Quickbooks is aware that people have been asking for it but haven't set it up.  Were you in Canada or the UK, then yes.  
So you have to go with a third party vendor. Quickbooks has allowed developers to do it, but they won't.  I use Business Importer and am pleased with their site and their affordability.  But there are others, too.  You'll have to research them to find out if they are what you're looking for.