This is nuts, I've seen the same response from Intuit on several posts from people asking the same question. How can we customise the email sending address? Why should this be a feedback request that customers have to vote for?. Custom sending addresses have been a standard feature is just about every software solution since around 2005-2010. It comes standard in every Cloud SaaS solution I've ever used. Xero and even Zoho Books has it built in with DKIM protection. If you're asking your customers to vote for it, then I don't think Intuit is paying much attention to security.

Let’s take a step back and think about this for a minute. QB Online is a global, rather popular accounting SaaS solution. Thousands of businesses are using it. Anyone can instantaneously open an account with just a few clicks and start sending invoices. So how are my customers supposed to distinguish my invoices from a malicious online hacker or disgruntled employee hellbent on causing mayhem when both my and their invoices come from the same email address? Bear in mind that the content of the email, the invoice design, products, names, addresses etc could well look identical. The only difference would be the banking details.

If you can't see the importance in that example, then maybe what we all should be thinking is; should we be entrusting our data, business reputation and our customers to a company that clearly doesn't understand the ever increasing, highly sophisticated, cyber threat that both the public and businesses of all sizes face daily.

I've read posts from people claiming that custom 'from addresses', used to be a feature in earlier versions of QB and has now been removed. I can't think of even the slightest reason why except that it might have some revenue benefit or angle. If it's a sales angle, why the hell not just include it with an upgraded or premium version of the software. Here's the thing, you're going to lose me as a customer unless I can find a way round this because there is no way I can send invoices to my customers from an @intuit..... address.

To someone at Intuit, I have one question which I hope you'll respond with an answer rather than the standard template I keep seeing.

If I continue using QB Online, how can my customers distinguish between my invoices and someone who may be masquerading as my business if both the attacker and my emails come from the same address?