None of these options are available in Simple Start. I was told this on the phone today. It is quite coercive that I would have to upgrade my subscription if I want my reports with those columns and options. I will export to excel and do them myself but I shouldn't have to. Also, when you send me an email for support, I should be able to respond to the email to help resolve my issue....right? But your emails are all "do not reply". Your support system leaves something to be desired for sure.