That's an interesting take on Intuit's motivation. Could be that there's some element of that, but I think you can rest assured that Intuit's sole motivation is profit. Their only concern for customer satisfaction is based on profit. The get no points from Wall Street for just shuffling except to the extent that it produces profit. And, the profit motive here is pretty transparent. If you have a copy of QB Desktop 2019 and it works for you there is no more profit available to Intuit. That's why they want you to give up the desktop stand alone and sign up for a cloud based subscription service where your data is on their servers and you are forced to pay an annual subscription fee to continue accessing it. 

If you look into it you will find that Intuit has other products aimed at enterprise needs like MRI that they are also pushing into their could platform.