Oh but notice how their copy and past has changed. They used to say it was a response to what users were requesting. Since users are outraged with that blatantly false statement now they say they just need the money.

"This price increase helps us to continue investing in and innovating our products and services. Also allows us to continue adding new features that can help you manage your business. I understand that this costs you much than what is used to. So, I'll take note of this idea."