I agree with wsdave.  You are not listening.  You are not "securing" my data by nosing into it.  You are the ones that are creating a security breach.  If we are paying for the desktop version, you should respect our privacy.  GET OUT OF OUR DATA FILES.  And don't tell me you aren't using the data that way - it's irrelevant what you are doing.  It's simply none of your business.  Your impositional marketing is costing you business.  We are a developer with multiple companies and we recently began using competing software.  We have two more acquisitions underway - and we're going with the competition.  Keep it up and we'll migrate the rest.

Get over yourselves Intuit, and start listening to your customers or you will keep losing them.