Intuit is testing an on demand bookkeeping support aimed at helping business owners conquer their own bookkeeping. The support is facilitated by certified ProAdvisors via video chat and closes the gap for customers who don't want to hire a bookkeeper or accountant to do their books. Currently, Quickbooks Online Support included in the Quickbooks subscription, focuses on technical issues rather than bookkeeping assistance for business owners. Live on demand bookkeeping support on the other hand, focuses on helping with the actual bookkeeping process.