Is this issue resolved, or Intuit still believe that one organization being a customer and a supplier is a confusing concept?
You have a supplier/customer name and a display name, How confusing it would be to report by "company name" that can already be the same for both, and use a display name (differentiated by a character to indicate a customer or supplier) to record transactions?
Your attitude when you say "it would confuse you" is demeaning.