We understand that every penny counts, Envision. Let me explain why listing the company name is essential when signing up.

QuickBooks Online (QBO) is designed for small businesses. Information such as the full name and company name is necessary, as this will form the basis for branding your business and will be used extensively in your correspondence with customers, including it in the subject line of emailed invoices, statements, on the report, etc.

Since you don't have a company name and this is only for personal use, you can use a sample name (e.g., Personal Company) to proceed. For tracking personal transactions, you can also utilize other products like Mint designed for personal use.

Also, I'm adding this article to help in providing more details about QBO Features: QuickBooks Online FAQ.

Let us know if you have any further questions about listing names. We're here to ensure a prompt response. Take care.