Hi @EmilyCowan and @WillowOlder! I guess you could say I invented my product, but the line is a little blurry. I created my hair air-dry cream from scratch, through lots of fun and frustrating trial-and-error at home. I did invent it, but I definitely am not the first person to make an air-dry cream. The upshot is that I don’t have to do a lot of testing to figure out my target market as L’oreal and Bumble and Bumble have already paved the road for me while proving that the market exists in the first place. The downside is that I’m small and I have big name competition.