Mine was a "why not" moment? As a new college grad, I'd landed a temp employee postion in my field. I started looking for other opportunities and found people willing to contract with me for work they needed. As things progressed, I realized I had full control of my contract work while I had little control over my fate as a temp employee. When a big contract opportunity came up, I asked myself, "Why not go all in?" So I did. And have never looked back!