I would fire/demote this guy immediately and get a real operator in the role, especially if he was there before Version 2022 launched.  He sounds like he's read one to many case studies and regurgitates the latest talking point theories on business management.  I'm all for sharp people with MBA degrees but before they are handed the reigns to manage a product like QB they should have proven operational experience.  He may not know his product very well or he sucks at listening to and responding to his customers.