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(like the name, by the way!)
Welcome to the perpetual workaround that is QBO.
Short answer - you can't!
You need to go to Customer Record > Edit & delete everything shown in Title/First name/Middle name/Last name/Suffix.
That might upset the Customer display name field but you can enter anything into this box (even though it shows as a dropdown).
Use the Notes section to keep relevant information (Buyer's Name, Owner's Name, etc)
Hope this helps.