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Other questions
RE: I will acknowledge that for the users who are running Quickbooks Desktop and also subscribing functionality through Intuit for things like payroll, or direct deposit (ACH) there may very well be a need for that user to log into Intuit via the Quickbooks software.
Yes, when they're going online from QB to, say, manage their account. But not until then.
Except that Intuit just made it a rule out of thing air, there's really no reason under the sun to log a company file into an intuit account. There's no need for it, any more than there was last year when everything worked just fine without it.
Even the idea that all of the disparate services from Intuit that you may have purchased are associated with the same intuit account seems suspect. There's Merchant Account, Payroll, online Banking, and others. Seems each could be associated with a different Intuit account. I wonder how that's going to work with this change? I'd bet not well.