I know being able to use this option so you can connect to the correct account is a good thing, Stillonthefence.
In QuickBooks Online (QBO), the Display Name As field will always show the contact name and not the company name. This is working as designed. You'll want to check for a third-party app to see if they can make these things possible. Search for an app and go to reviews so you'll have an idea of how the app works.
You can also browse these help articles for reference, and at the same time so you'll get additional information on what you can do with QBO.
Feel free to comment below for further assistance. Please know, we're here for you so just let us know of any other concerns. Have a great day!
