Getting started

Let me share additional information, @kdwilt.

Yes, QuickBooks automatically analyzes the business names of your customer and assigns it to the First Name, Middle Name, and Last Name field.

In addition, you can change the mapping of your data during the importing process. You can assign No Match on the Company name field. Then, assign the Company name on the Name field. I've attached a screenshot for your reference:

Keep me posted if you have other questions about managing your customer's information in QuickBooks. I'm always here to help.