Hi Morgan,
Starting a company blog is one of the best ways to expand your online presence, especially if you have already decided on a specialty or a specific niche industry. While we do have a company blog for Parkway, I must confess that I am not as consistent as I should be and that is primarily due to the number of places I have to share my content while keeping it original for SEO purposes.
One of the areas that has always generated the best web traffic has been my app review videos that are saved on the website as a portfolio. By uploading my videos to my YouTube channel and then embedding that video on my sight, it gives Google two different ways to find my content faster.
Besides our website, a large amount of my new articles and content get shared into a Facebook group we co-created with @lynda called, QB Community Live.
Actually, if you want an example of a website that consistently publishes a new blog post every week, you should check out Lynda Artesani's website
