Hi @EmilyCowan,
I can sum up some of the Pros and Cons on Selling on the Marketplaces,which are as follows but there may be others which i cannot recall ,
Pros:-
Already established market, so no need to create Demand.
Instantly recognisable by Buyers
Start Selling Fast as soon as uploading your first product.
No need to worry about IT and Infrastructure.
Some Marketplaces even handle your Inventory (e.g. Amazon Prime/FBA)
Already established 24*7 Customer support by Marketplace
Buyers Pay with confidence
Easy Product Shipping and delivery management
Test your Product’s acceptability among Buyers.
Cons:-
Lower Profit Margin even if there is greater Sales
Buyers are Not your Customers
Higher competition inside Marketplace between same type Sellers
Lower Brand Visibility
Product focused not Seller Focused
Missing details of customers for analysis and CRM
Higher requirement levels like Tax and Legal papers
Delayed pay-out duration
No Customer Loyalty
No direct communication between Buyer and Seller
Many products are Prohibited at Marketplaces
No Seller’s Store customisation available.
I hope this can help :)
