Great points, @Shahji! The biggest challenge sounds like pricing for profitability on each platform.
I wonder if there's some room to view giant platforms like Amazon and eBay as a kind of marketing outreach for products that are handmade or otherwise unique (the kind you'd likely find on Etsy). I definitely shop around online to find the site with the lowest price. If I happen to run across a truly awesome specialty product on Amazon, I might see if I can buy it at a lower price directly from the seller. It's an extra step for the consumer, but for niche products you can't find anywhere else? I wonder if SEO-blessed Amazon or eBay can also be viewed an opportunity for discoverability. In addition, listing there with a couple good customer reviews might lend more credibility to very small online sellers in the eyes of the consumer. I guess my question is, is there a marketing upside to listing on multiple channels that we haven't considered?
