Our current business! Customer Service is everything in the small business world. 

Example: We shipped an order. Perfectly packed and sealed. By the time it got to the customer, it was completely destroyed and product ruined. (Customer send pics) It wasn't technically our fault, but more on the shipper. But if we don't replace the order we lose a customer, if we replace the order we loose on the whole order and don't make a penny on the customer. However, we chose to try to please the customer and replaced the order and reshipped. We now have a customer for life (and more). They said that they now tell all their friends and relatives how great our company is. :)